A GREAT OFFER FOR DENTAL
To catch the eye of a prospective patient requires a great offer and to develop such a great offer you have to decide WHO the offer is meant for.
Now, as a dentist you probably see all sorts of people with diverse demographics and dental issues and that’s perfectly fine.
However, to start getting consistent leads you need to focus on targeting one specific segment of your potential audience at a time, and build an offer that is attractive to them.
The most effective (and sustainable) service you can offer to generate dental leads is a typical teeth cleaning/whitening session for new patients - FREE or say for a low fee of R130 ($10) (Limited time, limited sessions, limited new patients).
Once they are settled in your chair you can then upsell them into a higher paid service/procedure such as a cavity repair, teeth alignement, or implants.
The free or low offer is there to first develop trust in you with that free cleaning/whitening session, you double the odds of retaining them as a loyal returning patient.
We found that the easiest segment of your audience to present this offer to is women who are 18 years and older.
Women who are brides-to-be, getting ready for homecoming/prom or have an anniversary coming up, they are often looking to get their teeth cleaned and whitened!
The great thing about advertising on Facebook is that you can target your ads based on these types of life events and happenings.
Of course this offer will also appeal to people you DON’T target, such as men or individuals who aren’t in the groups mentioned above.
Remember the idea is to focus on ONE audience segment (that has the ability for consistent lead flow) at a time.
There are a constant supply of women who will be getting married, going to formal events or changing life styles making this a reliable constant targeting method for dental advertising.